Rose International Spa Consultancy approached me with a clear vision but needed help translating it into a cohesive brand experience. I led creative direction across brand positioning, visual identity, digital experience, and launch strategy, developing a refined visual system and website that positioned the consultancy within the luxury wellness and spa industry.

The work focused on aligning the brand’s messaging, visual storytelling, and client journey so that every touchpoint, from the website to onboarding materials, communicated the same elevated and atmospheric brand narrative.

Project Context
Luxury wellness consultancy seeking a refined brand identity and digital experience to support growth and client acquisition.

Role & Contributions

• Led creative direction for brand positioning, visual storytelling, and digital experience design.
• Developed the visual language including mood boards, color palette, typography system, and imagery direction.
• Refined brand messaging and copywriting to clarify positioning within the luxury spa industry
• Designed and developed a custom website with SEO structure and client journey strategy
• Created visual assets and templates across CRM systems, onboarding materials, and marketing collateral
• Developed launch campaign concept and foundational social media visual strategy