HOW WE WORK

I work with founders, creatives, and teams who have a vision but don’t want to wing how it lands.

My role is to help shape the thinking, pacing, visuals, and experience so what you’re building feels as good as it looks and actually flows.

This is for people who want a hybrid creative director, strategist and coach in your corner. Instead of hourly tasks, this is a time-bound container where you get:

  • ongoing feedback
  • concept refinement
  • decision support
  • strategy, voice notes, reviews, and perspective as we evolve

Creative Partnership

For creatives and teams who want systems that flow and structure without rigidity.

I'll help you:

  • simplify your tech stack
  • design calmer workflows
  • integrate systems that actually support how you work
  •  use automation or AI only where it genuinely helps

Intentional Tech & Systems Design

For brands, founders, and projects that need more than aesthetics.

Best for: Personal branding, Brand launches, pop-ups, retreats, hybrid digital/IRL experiences, and immersive events

This work is collaborative, intuitive, and strategic. You bring the vision. I help make it coherent and embodied.

WAYS TO WORK TOGETHER

Experiential work, partnerships, and larger projects are scoped individually.

If we’ve worked together before, you’ll see a few additional options when you reach out.

Creative Direction & Experiential Design

ok ok ok... we're done showing off
.... for now 👀

All of my work is guided by a cyclical framework called SGGF.

It’s based on how humans actually:
ʉۢ generate ideas
ʉۢ build momentum
ʉۢ integrate change
ʉۢ avoid burnout

I use it quietly behind the scenes to shape brands, systems, and experiences that feel grounded and sustainable, not forced.

The framework behind the work

Ready to start?

reach out

Shop neu

view LOOKBOOK

If you’re building something meaningful and want help shaping how it lands, reach out.

Tell me what you’re working on.
I’ll let you know if it’s a fit.