Renovation Blueprint
for Jennifer Gardner Design
Creative Direction & Digital Product Architecture
for an Interior Design Education Platform
Creative Direction
Brand Identity &
Visual System
Digital Product Design
Educational Framework & Course Architecture
Marketing Ecosystem &
Launch Strategy
Content Production & Photoshoot Direction
UX Architecture &
Program Deliverables
Cross-Team Creative Collaboration
Overview
Jennifer Gardner Design is a Seattle-based interior design studio (est. 2007), recognized with multiple Best of Houzz Service awards and featured in The Seattle Times and Seattle Magazine.
This project translated the studio’s renovation expertise into Renovation Blueprint, a digital education program guiding homeowners through complex renovations. The initiative transformed a highly customized design service into a scalable digital product ecosystem.
Opportunity
Jennifer’s studio had built a reputation guiding clients through complex renovations, but that expertise lived primarily within one-on-one services.
The opportunity was to translate that knowledge into a structured digital program and build the brand and systems required to support a scalable launch.
Creative Direction
Impact
Jennifer Gardner Design is a Seattle-based interior design studio (est. 2007), recognized with multiple Best of Houzz Service awards and featured in The Seattle Times and Seattle Magazine.
This project translated the studio’s renovation expertise into Renovation Blueprint, a digital education program guiding homeowners through complex renovations. The initiative transformed a highly customized design service into a scalable digital product ecosystem.
Opportunity
Jennifer’s studio had built a reputation guiding clients through complex renovations, but that expertise lived primarily within one-on-one services.
The opportunity was to translate that knowledge into a structured digital program and build the brand and systems required to support a scalable launch.
Creative Direction
- Led creative direction and strategic development for the Renovation Blueprint digital program and brand ecosystem
- Developed the program’s visual identity and design system
- Architected the digital course structure and educational framework
- Directed the marketing and content ecosystem supporting the program launch
- Directed brand photoshoot planning and content production for launch marketing
- Collaborated with the internal team and contractors to coordinate creative assets and program delivery
Impact
- Translated a service-based interior design process into a structured digital education program.
- Established the brand identity and visual system for the Renovation Blueprint product.
- Built the foundation for an organic digital product launch through integrated brand, content, and marketing systems.
- Delivered a suite of branded educational resources supporting homeowners navigating renovation projects.
Renovation Blueprint for Jennifer Gardener Design
Project Scope
Program Experience & Delivery Framework
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Contact Britta
Thoughtful creative work begins with understanding the story behind a place, brand, or idea. If you’re exploring a new project or collaboration, I’d love to learn more.
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